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Elaine Birchall is currently Chief Executive of SHS Group, having previously served 7 years with PZ Cussons, owner of Imperial Leather soap, as Africa Regional Director and UK Managing Director.

With over 20 years’ experience in Fast-Moving Consumer Goods Birchall has directed finance, supply chain and general management operations for organisations based in the US, South Pacific, Europe, the UK and Africa.

She takes responsibility for developing and growing SHS, which has an annual turnover of more than £400m across its four divisions - drinks, condiments & sauces, sales and marketing, and corporate services.

Elaine Birchall

SHS Group